Table 1 Scores of selective exposure based on information comprehensibility and consistency.

From: Research on cognitive neural mechanism of consumers convinced by intelligent recommendation platform eavesdropping

Peer group

N

M ± SD

T

P

High information comprehensibility

Information consistent

12

0.52 ± 0.51

2.53

0.00

Information inconsistent

12

− 0.63 ± 0.52

Low information comprehensibility

Information consistent

12

0.07 ± 0.37

0.01

0.82

Information inconsistent

12

0.18 ± 0.53

  1. Table 1 presents the group differences in information selective contact scores, obtained under various conditions of information comprehensibility and consistency, with a sample size of 12 participants (N = 12). The values denoted by M ± SD represent the mean ± standard deviation. The symbol T represents the t-test value, and P indicates the significance level. A positive value signifies positive selective contact, whereas a negative value signifies negative selective contact.
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