Table 2 Input variables and output variables.
Variable type | Variable name | Description |
|---|---|---|
Input variables | Market data | Industry development trends, market demand changes, macroeconomic indicators |
Internal corporate data | Financial status, operational efficiency, human resource allocation | |
Competitor information | Competitors’ market strategies, product updates, and technological research and development | |
Output variables | Decision effectiveness | Market share, profit growth rate, and customer satisfaction |
Enterprises’ competitiveness enhancement | The enterprises’ competitive position in the market, brand influence, and technological innovation capabilities |