Table 10 Business’ cognitive image of Wuyishan National Park.
From: Destination image of China’s National parks from a stakeholder perspective
Stakeholder | Cognitive image categories | Construction method | Content of cognitive image construction |
|---|---|---|---|
Business | Destination resources (38%) | Grounded theory | “one Mountain, one Water, one Impression”, “birthplace of Black Tea”, “Zhu Zi Culture”, “good natural environment” |
Economic benefits (54%) | “more tourists can increase our profitability”, “businesses in the scenic area do business with tourists”, “we are still a distance away from the scenic area, and usually do business with locals, so if there are more and more tourists, the business will definitely benefit.” | ||
External regulation (8%) | “no new tea gardens are allowed to be cultivated”, “the power supply is not perfect, and businesses in the scenic area can only operate during the daytime”, “we are the ones who will be penalized if there is a conflict with tourists.” |
