Table 11 Affective image of Wuyishan National Park held by business.
From: Destination image of China’s National parks from a stakeholder perspective
Stakeholder | Affective image and its proportion (%) | Composition of affective image |
|---|---|---|
Business | Positive 68 | Economic benefits have been improved |
Neutral 18 | Not having felt the dividends yet, but holding an optimistic attitude towards future returns | |
Negative 14 | Stringent management has led to the loss of profit-making opportunities, and the protection of tourists’ interests has resulted in damage to corporate interests |
