Table 13 Affective image of Wuyishan National Park held by government.
From: Destination image of China’s National parks from a stakeholder perspective
Stakeholder | Affective image and its proportion (%) | Composition of affective image |
|---|---|---|
Government | Positive 41.71 | Depiction of destination attractions and management/services |
Neutral 49.43 | Destination planning and activity | |
Negative 8.86 | Quoted poetic lines describing beautiful scenery |
