Table 14 Non-profits’ cognitive image of Wuyishan National Park.
From: Destination image of China’s National parks from a stakeholder perspective
Stakeholder | Cognitive image categories | Construction method | Content of cognitive image construction |
|---|---|---|---|
Non-profits | Destination resources (20%) | Grounded theory | “one mountain, one water, one impression”, “good environment”, “many cultural resources” |
Ecological conservation (35%) | “ecological protection is very strict, and the results are better so far”, “guide tourists to civilized travel” | ||
Cultural heritage (30%) | “cultural protection has not kept up. There is so much to protect, and our resources and capabilities are currently limited.”, “we have many ideas and will strive to implement them step by step.”, “the transformation of cultural resources into tourism activities is not sufficient.” | ||
Tourist engagement strategies(15%) | “provide tourist consulting services.” |
