Table 7 Affective image of Wuyishan National Park held by tourists.
From: Destination image of China’s National parks from a stakeholder perspective
Stakeholder | Affective image and its proportion (%) | Composition of affective image |
|---|---|---|
tourists | Positive 77.64 | Admiration for the park’s pristine natural landscapes |
Neutral 1.21 | itinerary planning | |
Negative 21.15 | ① In terms of costs: The scenic area ticket prices are too high (20%), there are some bamboo raft drifting services with non-transparent and non-standard charging practices (25%), and the coordination between the scenic area and third-party ticketing platforms is not high (15%) ② In terms of scenic area management and services: The infrastructure of the scenic area needs to be improved (8%); the management of the concessionaire is not standardized (17%); the service attitude of tourism practitioners is poor (15%) |
