Table 2 Measurement of key variables.

From: Perceived service quality mediates the effect of physical servicescape on tourists’ intention to stay in rural homestays

Constructs

Items

Factor Loading

Cronbach’s

Alpha

Composite

Reliability

Average Variance

Extracted (AVE)

Ambience

AM1

0.922

0.941

0.958

0.849

 

AM2

0.905

   
 

AM3

0.937

   
 

AM4

0.923

   

Assurance

AS1

0.913

0.924

0.946

0.813

 

AS2

0.904

   
 

AS3

0.885

   
 

AS4

0.905

   

Design

DS1

0.893

0.867

0.919

0.79

 

DS2

0.918

   
 

DS3

0.854

   

Empathy

E2

0.893

0.905

0.933

0.778

 

E3

0.884

   
 

E4

0.861

   
 

EI

0.889

   

Equipment

Equation 1

0.888

0.894

0.934

0.824

 

Equation 2

0.923

   
 

Equation 3

0.913

   

Hygiene

HC1

0.913

0.913

0.945

0.852

 

HC2

0.932

   
 

HC3

0.924

   

Intention to Stay

IS1

0.891

0.891

0.933

0.822

IS2

0.906

   

IS3

0.922

   

Reliability

RL1

0.902

0.927

0.948

0.821

 

RL2

0.912

   
 

RL3

0.908

   
 

RL4

0.904

   

Responsiveness

RS1

0.898

0.895

0.934

0.825

 

RS2

0.91

   
 

RS3

0.917

   

Space

SP1

0.917

0.806

0.912

0.837

 

SP2

0.913

   

Tangibility

T1

0.873

0.943

0.955

0.778

 

T2

0.895

   
 

T3

0.862

   
 

T4

0.901

   
 

T5

0.881

   
 

T6

0.88

   
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