Table 5 Hypothesis Testing.
Paths | Original Sample (O) | Standard Deviation | T Statistics (|O/STDEV|) | P Values |
|---|---|---|---|---|
Physical Servicescape -> Intention to Stay in Rural Home | 0.140 | 0.05 | 2.783 | 0.006 |
Physical Servicescape -> Perceived Service Quality | 0.354 | 0.056 | 6.337 | 0.000 |
Perceived Service Quality -> Intention to Stay in Rural Home | 0.626 | 0.041 | 15.132 | 0.000 |
Servicescape -> Perceived Service Quality-> Intention to Stay in Rural Home | 0.222 | 0.037 | 5.936 | 0.000 |