Table 2 Summary of Chi-square tests and significant word associations. Words with standardized residuals greater than \(\pm 1.96\) indicate significant deviation from expected frequencies, showing strong preference or avoidance under specific conditions.

From: Effects of multisensory packaging on taste perception, emotional responses, and willingness to pay for chocolate

Factor

\(\chi ^2\) (df)

p-value

Significant words (\(\pm 1.96\) threshold)

Scent

51.18 (31)

.0127

No significant word associations

Texture

92.85 (62)

.007

More frequent in Raised Dots: Guilty (z = 2.12)

Less frequent in Raised Dots: Affectionate (z = -2.21)

More frequent in Embossed Pattern: Bored (z = 2.10)

More frequent in Smooth: Good (z = 1.99)

Less frequent in Smooth: Healthy (z = -2.02)

Color

20.41 (31)

.927

No significant word associations

Unboxing

36.60 (62)

.996

No significant word associations