Table 1 Characteristics of TikTok Videos Related to Stroke Information (n = 100).
From: Quality evaluation of stroke-related information on TikTok: a cross-sectional study
Characteristic | All Videos (n = 100) | Healthcare Professionals (n = 34) | Content Creators (n = 45) | General Users (n = 21) | p-value |
|---|---|---|---|---|---|
Video Features | |||||
Duration (seconds), median (IQR) | 45 (32–78) | 52 (38–89) | 41 (28–65) | 38 (25–72) | 0.023 |
Upload date, n (%) | |||||
January-March | 31 (31.0) | 12 (35.3) | 14 (31.1) | 5 (23.8) | 0.634 |
April-June | 28 (28.0) | 9 (26.5) | 13 (28.9) | 6 (28.6) | |
July–September | 25 (25.0) | 8 (23.5) | 11 (24.4) | 6 (28.6) | |
October-December | 16 (16.0) | 5 (14.7) | 7 (15.6) | 4 (19.0) | |
Creator Characteristics | |||||
Follower count, median (IQR) | 84,500 (12,300–245,000) | 23,400 (8,900–67,800) | 185,600 (98,200–456,700) | 3,200 (1,200–8,900) | < 0.001 |
Verified account, n (%) | 41 (41.0) | 23 (67.6) | 14 (31.1) | 4 (19.0) | < 0.001 |
Medical credentials displayed, n (%) | 38 (38.0) | 34 (100.0) | 2 (4.4) | 2 (9.5) | < 0.001 |
Engagement Metrics | |||||
Likes, median (IQR) | 15,420 (3,245–58,730) | 12,340 (2,890–34,560) | 28,450 (8,970–89,200) | 4,230 (1,120–15,680) | < 0.001 |
Comments, median (IQR) | 234 (67–1,205) | 189 (54–876) | 445 (123–1,890) | 98 (23–456) | 0.002 |
Shares, median (IQR) | 892 (198–4,567) | 567 (145–2,340) | 1,678 (456–7,890) | 234 (78–1,023) | < 0.001 |
Views, median (IQR) | 125,600 (34,500–456,000) | 98,700 (28,900–278,000) | 234,500 (78,900–678,000) | 45,600 (12,300–123,000) | < 0.001 |