Table 12 Summary of research findings.
Hypothetical number | Research hypothesis | Outcome |
|---|---|---|
H1 | There is a positive correlation between entrepreneurial orientation and entrepreneurial performance | Supported |
H2 | There is a positive correlation between entrepreneurial orientation and market orientation | Supported |
H3 | There is a positive correlation between market orientation and entrepreneurial performance | Supported |
H4 | Market orientation positively mediates the relationship between entrepreneurial orientation and entrepreneurial performance | Supported |
H5 | Environmental uncertainty positively moderates the relationship between entrepreneurial orientation and market orientation | Supported |
H6 | Environmental uncertainty positively moderates the relationship between entrepreneurial orientation and entrepreneurial performance | Supported |
H7 | Environmental uncertainty positively moderates the relationship between market orientation and entrepreneurial performance | Not supported |
H8 | The relationship between environmental uncertainty positively moderating entrepreneurial orientation through market orientation positively moderating entrepreneurial performance | Not supported |