Table 2 Discriminant validity assessment (HTMT ratio result).

From: The impact of health information seeking and social influence on functional food purchase intention

  

1

2

3

4

5

6

7

8

9

10

1

HIS

          

2

HIU

0.70

         

3

HPPI

0.49

0.57

        

4

ER

0.34

0.36

0.39

       

5

IM

0.36

0.52

0.59

0.33

      

6

IDR

0.36

0.31

0.65

0.31

0.59

     

7

ITR

0.32

0.35

0.62

0.32

0.66

0.78

    

8

IR

0.26

0.41

0.20

0.29

0.37

0.23

0.35

   

9

SF

0.04

0.17

0.16

0.08

0.21

0.14

0.19

0.06

  

10

SI

0.73

0.57

0.33

0.27

0.27

0.17

0.15

0.37

0.03

 
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