Table 2 Garment clustering by product characteristics and service types.
Service types | ||||||
|---|---|---|---|---|---|---|
- Carrying favorite brands - Styling service | - Monthly subscription - Express delivery | Long rental period | - Pay per use - Free laundry - Size that fits | - Free laundry - Express delivery is unnecessary | ||
Product characteristics | - Less troublesome to launder - Less concern for hygiene | Skirt | Casual dress / All-in-one | Sportswear | Maternity wear | |
- Occasional use - High purchase cost | Formal dress; Suits | |||||
- Troublesome to launder - Saves wardrobe space | Knit wear / sweater | |||||
- Many occasions to wear - Less concern for hygiene | T-shirt / Tops | Shirts | ||||
- Seasonal use - High cleaning cost | Dress shirt | Jackets; Coats | ||||
