Fig. 17
From: Effective antimicrobial resistance communication: the role of information design

One of the characters from the Beat Bad Bugs campaign produced by Design Science as part of the Information Design and Architecture in Persuasive Pharmacy Space: combating AMR’ (IDAPPS) project. Though bearing no visual relationship to Isotype, the designers were inspired by the way the Neurath’s found ways to engage people through stories they could relate to. This figure is not covered by the Creative Commons Attribution 4.0 International License. Reproduced with permission of the IDAPPS project; copyright © IDAPPS, all rights reserved