Table 6 Regression analysis for box office revenue for the first week after release using reviewer helpfulness subsample.
Variables | High reviewer helpfulness subsample (578) | Low reviewer helpfulness subsample (1220) | ||||
|---|---|---|---|---|---|---|
Standard coefficient | t | Sig. | Standard coefficient | t | Sig. | |
Average number of reviews (prerelease) | 0.602 | 22.072 | 0.000 | 0.593 | 26.024 | 0.000 |
Average review rating (prerelease) | 0.018 | 0.345 | 0.730 | −0.159 | −3.280 | 0.001 |
Average review extremity (prerelease) | −0.017 | −0.320 | 0.749 | −0.193 | −3.850 | 0.000 |
Average length of reviews in words (prerelease) | −0.088 | −1.991 | 0.047 | −0.041 | −0.868 | 0.386 |
Average number of emotional reviews (prerelease) | 0.055 | 1.029 | 0.304 | −0.021 | −0.365 | 0.716 |
Average number of positive reviews (prerelease) | 0.026 | 0.685 | 0.494 | 0.036 | 1.036 | 0.300 |
Adjusted R square | 0.724 | 0.532 | ||||
F | 117.5 | 107.0 | ||||
