Fig. 1: Conceptual model of the study.

This figure explores the graphical flow of the study. The CCC, ACP, ITR, and APP are used as the independent variables while the exchange rate and the interest rate are used to check the macroeconomic factor moderating role on firms financial performance, i.e., gross profit. We also used some control variables Age, Size, DER, NCFO, Liq. Source: authors.