Table 2 Discriminant validity: Heterotrait-Monotrait ratio analysis (HTMT).

From: The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment

Constructs

AQ

HBT

HM

IC

INT

PC

PEO

PI

PU

AQ

         

HBT

0.516

        

HM

0.613

0.517

       

IC

0.685

0.740

0.563

      

INT

0.497

0.688

0.438

0.436

     

PC

0.544

0.420

0.502

0.266

0.355

    

PEO

0.710

0.545

0.691

0.374

0.520

0.791

   

PI

0.549

0.578

0.655

0.432

0.466

0.243

0.442

  

PU

0.491

0.470

0.459

0.554

0.520

0.314

0.350

0.485

 
  1. AQ argument quality, HBT habit, HM hedonic motivation, IC intrusiveness concerns, INT interactivity, PC privacy concerns, PEO perceived enjoyment online, PI purchase intention.
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