Table 3 Direct and indirect effects (H1-H6).

From: Privacy paradox in 3D body scanning technology: the effect of 3D virtual try-on experience in the relationship between privacy concerns and mobile app adoption intention

 

Model 1 (H1)

Model 2 (H2-H4)

Model 3 (H1-H6)

 

Hypothesized path

β

t-values

β

t-values

β

t-values

Decision

BPC → AI

−0.265

4.289***

  

−0.163

3.150**

H1 Supported

PC → CEa

  

0.129

2.325*

0.130

2.298*

H2a Supported

PP → CEa

  

0.569

12.643***

0.569

12.844***

H2b Supported

PR → CEa

  

0.162

2.859**

0.162

2.803**

H2c Supported

CEa → AI

  

0.684

17.229***

0.651

13.592***

H3 Supported

BPC → PC

    

−0.219

3.453***

H5a Supported

BPC → PP

    

−0.109

1.891

H5b Rejected

BPC → PR

    

−0.207

3.225***

H5c Supported

Indirect effects

PC → CEa → AI

  

0.088

2.205*

0.084

2.198*

H4a Supported

PP → CEa → AI

  

0.389

10.085***

0.370

9.006***

H4b Supported

PR → CEa → AI

  

0.111

2.874**

0.106

2.832**

H4c Supported

BPC → PC → CEa → AI

    

−0.018

2.044*

H6a Rejected

BPC → PP → CEa → AI

    

−0.004

1.729

H6b Supported

BPC → PR → CEa → AI

    

−0.002

1.745

H6c Supported

Explained variance

R2 PC

–

 

–

 

0.337

  

R2 PP

–

 

–

 

0.364

  

R2 PR

–

 

–

 

0.328

  

R2 CEa

–

 

0.614

 

0.617

  

R2 AI

0.256

 

0.575

 

0.587

  
  1. Note. a Consumer experience is measured as 2nd order construct; PC: perceived control, PP: perceived personalization; PR: perceived responsiveness; CE: consumer experience, AI: adoption intention of body-scanning technology for VTO service; BPC: body information privacy concern; p* < 0.05, p** < 0.01, p*** < 0.001.
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