Table 7 Comparison of new results with existing scientific literature.
Comparable areas | Existing literature | New results obtained in the research that reflect the specifics of e-commerce | |
|---|---|---|---|
Provisions | Sources | ||
The essence and criterion of corporate social responsibility | Creation of additional jobs: quantitative criterion of responsibility | Ramos-González et al. (2022), Rawshdeh et al. (2019), Zhao et al. (2021) | Humanization of the workplace: a qualitative criterion of responsibility |
The nature of the impact of corporate social responsibility on business profitability in the COVID-19 pandemic and crisis | Increased customer loyalty: increased demand for responsible business products (improvement of external quantitative characteristics of business performance) | Santos et al. (2022), Asokan et al. (2022), Bianchet et al. (2021), El Khoury et al. (2022), Jasielska et al. (2022), Miller et al. (2022) | Improvement of employee loyalty: improvement of internal quality characteristics of employee labor and business operations |
Interpreting high-tech and automation from the perspective of corporate social responsibility | Negative view of high-tech from a CSR perspective: automation as a path to workplace technocracy | Positive CSR approach to high-tech: automation as a way to humanize the workplace | |
