Fig. 1: Differences between Influencer’s content marketing and Unofficial Brand Ambassadors. | Humanities and Social Sciences Communications

Fig. 1: Differences between Influencer’s content marketing and Unofficial Brand Ambassadors.

From: Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram

Fig. 1: Differences between Influencer’s content marketing and Unofficial Brand Ambassadors.

While influencer marketing is an economic advertising activity in which the brand usually has control of the messages, UGC tends to be audience dynamics without brand control. Source: Romero-Rodríguez and Castillo-Abdul (2023).

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