Table 5 Dunn’s post hoc test for user likes.

From: Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram

 

Reels

Photo rolls

Photography

Videos

Reels

1

1.751098e-04**

2.268027e-21***

0.0115

Photo rolls

1.751098e-04**

1

8.232761e-09***

0.179517

Photography

2.268027e-21***

8.232761e-09***

1

0.310965

Videos

0.0115

0.179517

0.310965

1

  1. The number of asterisks regarding p-values refer to the following: **p-value < 0.01, ***p-value < 0.001.
Back to article page