Table 2 Reliability and convergent validity.

From: Identifying the impact of employer branding in the retention of nurses: the mediating role of organizational culture and career development

 

Cronbach’s Alpha

rho_A

Composite reliability

Average variance extracted (AVE)

Employer Branding

EB1 I am proud to be associated with this brand

EB2 I can manage both personal & professional life with this hospital

EB3 I feel more confident as a result of working here (deleted)

EB4 I am satisfied with job security in this hospital

EB5 I am satisfied with the facilities (Food, water, sanitation) provided

EB6 I am rewarded fairly with respect to industry standard

EB7 Brand played an important role in joining this hospital

EB8 Hospital implements COVID-19 control measures

EB9 I am satisfied with the increment & promotion

0.796

0.797

0.860

0.551

Career Development

CD1 I am satisfied with the opportunity for professional growth. (deleted)

CD2 I am updated with the latest skills from time to time through organization training.

CD3 I continuously strive to achieve my work goals.

CD4 I am satisfied with the job-related training hospital offers (deleted)

CD5 I am satisfied with the steps taken by the hospital for our nursing education

CD6 Supervisor mostly provides feedback in order to improve

CD7 Hospital offers task variety and opportunities to learn

0.875

0.876

0.902

0.534

Organizational Culture

C1 I can always talk with someone at work if I have work related problem

C2 My Seniors treat me with respect (deleted)

C3 Hospital provides flexible work arrangements

C4 Hospital adapts change quickly

C5 My supervisor recognizes and rewards my effort

C6 My relationship with colleagues is friendly as well as professional

0.758

0.758

0.838

0.508

Retention

R1 I see my future in this hospital

R2 I do not intend to leave the hospital in near future

R3 Presently, I am not searching for job in another hospital

R4 It is unlikely that I will look for a job in near future

R5 I will continue to work in this hospital despite of being offered by other hospital

0.841

0.843

0.887

0.611