Table 9 Products of mediation analysis.
Relationship | Path of mediation | Estimate | P value | Conclusion |
|---|---|---|---|---|
Service value → Financial switching costs → Customer Loyalty |
| 0.029 | 0.018 | Partial mediation |
Service value → Procedural switching costs → Customer Loyalty |
| 0.093 | 0.004 | Partial mediation |
Service value → Relational switching costs → Customer Loyalty |
| −0.003 | 0.681 | Not supported |
Customer satisfaction → Financial switching costs → Customer Loyalty |
| 0.061 | 0.007 | Partial mediation |
Customer satisfaction → Procedural switching costs → Customer Loyalty |
| 0.174 | 0.000 | Partial mediation |
Customer satisfaction → Relational switching costs → Customer Loyalty |
| 0.017 | 0.050 | Partial mediation |
