Fig. 1: Proposed research model.
From: Evaluation of factors affecting entrepreneurship: a case of Indian women in the handicraft industry
In Figure 1, Nine hypothesis are included in the suggested research paradigm, including eight direct hypothesis and four mediation hypotheses, showing the conceptual hypothesis model. In this model, External variables are innovativeness and anticipated social support. It also includes external characteristics such as anticipated social support and innovativeness to impact entrepreneurial activity. The proposed mode presents all of the TPB’s fundamental concepts—attitude, ACB, and subjective norm. The suggested model incorporates all variables, such as anticipated behavioural control, subjective norm, and attitude, as well as the EEM’s two fundamental constructs, anticipated feasibility and anticipated attractiveness. Source: Adapted from (Ajzen, 1991; Shapero & Sokol, 1982; Tripathi et al., 2020).
