Table 9 Correlation matrix and discriminant validity.

From: Sustainable rural development in Northwest Iran: proposing a wellness-based tourism pattern using a structural equation modeling approach

Factors

Wellness

Quality

Place

Satisfaction

Price

Wellness

[0.707]

    

Quality

0.413**

[0.717]

   

Place

0.675**

0.316**

[0.718]

  

Satisfaction

0.508**

0.274**

0.503**

[0.724]

 

Price

0.535**

0.376**

0.553**

0.381**

[0.709]

  1. For discriminant validity, the diagonal elements should be larger than the off-diagonal elements.
  2. **Correlation is significant at the 0.01 level (2-tailed) and values in brackets show discriminant validity.
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