Table 3 MCA Column Results.
From: Retail technologies that enhance the customer experience: a practitioner-centred approach
STRATEGY | Mass | Dimension | Inertia | Contribution | |||||
|---|---|---|---|---|---|---|---|---|---|
1 | 2 | Point in inertia | Dimension in intertia | ||||||
1 | 2 | 1 | 2 | Total | |||||
TRUST | 0.173 | 0.191 | −1.290 | 0.105 | 0.013 | 0.815 | 0.031 | 0.969 | 1.000 |
FUN | 0.340 | 0.888 | 0.366 | 0.152 | 0.531 | 0.129 | 0.894 | 0.106 | 1.000 |
EASY | 0.487 | −0.689 | 0.202 | 0.124 | 0.457 | 0.056 | 0.943 | 0.057 | 1.000 |
Total active | 1.000 | 0.380 | 1.000 | 1.000 | |||||
