Table 5 Top 15 VIM values for 314 variables used to predict change to Armin Laschet (sorted for 1).

From: How to convince in a televised debate: the application of machine learning to analyze why viewers changed their winner perception during the 2021 German chancellor discussion

Variable name

all

0

1

Variable explanation

pre.chancellor.al

0.0483623

0.0769063

0.6543832

Pre-debate chancellor preference: Armin Laschet

pre.victor

0.1208897

0.3278918

0.2989726

Pre-victor expectation

V288

0.0107294

0.0154166

0.1613828

Debate moment Laschet addressing the voters directly about trust and making Germany strong (Speaker: AL)

pre.al.cred

0.0039775

−0.0020095

0.1359525

Pre-debate credibility evaluation: Armin Laschet

V157

0.0053321

0.0116520

0.0408830

Debate moment Laschet accusing Baerbock of using mostly bans to promote environmental policy (AL)

V42

0.0021305

0.0026482

0.0361244

Debate moment Laschet attacks Scholz for his handling of the Wirecard Scandal (AL)

V191

0.0017999

0.0027157

0.0257885

Debate moment with dispute between Laschet and Scholz about who is responsible for reacting too late to energy security and climate change questions.

(AL)

pre.chancellor.ab

0.0023043

0.0047823

0.0201601

Pre-debate chancellor preference: Annalena Baerbock

pre.ab.comp

0.0006694

0.0001350

0.0182157

Pre-debate competence evaluation: Annalena Baerbock

pre.ab.symp

0.0004941

−0.0002596

0.0169877

Pre-debate sympathy evaluation: Annalena Baerbock

V153

0.0004222

−0.0003635

0.0159131

Debate moment reflection that the exit from nuclear energy first and exit from coal energy second was the wrong order (AL)

pre.al.comp

0.0008918

0.0011943

0.0142758

Pre-debate competence evaluation: Armin Laschet

V273

0.0016348

0.0035621

0.0126384

Debate moment Laschet emphasizes that tax hikes destroy growth (AL)

pre.al.lead

0.0005625

0.0005400

0.0111034

Pre-debate good leadership evaluation: Armin Laschet

V262

0.0003452

0.0000571

0.0095172

Debate moment emphasizing that there should be an orderly immigration process (AL)