Fig. 3: Structural equation modeling results.
From: Impulse control during the online shopping frenzy in China: the role of consumer inertia
This figure shows the S-O-R transition results and the variances explained on the endogenous variables in the hypothesized model. eWOM positive electronic word-of-mouth, AI affective inertia, CI cognitive inertia, BI behavioral inertia, IB impulse buying. Note: āSignificant (pā<ā0.05) ā¢ Nonsignificant (pā>ā0.05). *pā<ā0.05, **pā<ā0.01, ***pā<ā0.001 (two-tailed).
