Table 1 Most relevant studies to model and hypotheses.
From: Impulse control during the online shopping frenzy in China: the role of consumer inertia
Model/hypotheses | Description | Sources |
|---|---|---|
Integrated model | A combination of the S-O-R framework and flow theory. | |
H1 | The direct impact of positive eWOM on impulse buying. | |
H2a–c | The indirect effect of positive eWOM impulse buying: mediation of consumer inertia. | Chevalier and Mayzlin (2006), Kuo et al. (2013) and Shiu (2021) |
H3 and H4 | Interactions among three types of consumer inertia and the evolution under continuous stimulation. | Csikszentmihalyi (2020), Ming et al. (2021), Polites and Karahanna (2012) |
