Table 2 Sample profile.
From: Impulse control during the online shopping frenzy in China: the role of consumer inertia
Demographic variables | Items | Frequency | (%) |
|---|---|---|---|
Gender | Male | 185 | 37.2% |
Female | 312 | 62.8% | |
Age | Under 25 | 203 | 40.8% |
25–34 | 177 | 35.6% | |
35–44 | 115 | 23.2% | |
45+ | 2 | 0.4% | |
Education | Up to high school | 72 | 14.5% |
Junior college | 194 | 39.0% | |
Undergraduate | 183 | 36.8% | |
Graduate+ | 48 | 9.7% | |
Occupation | Student | 45 | 9.1% |
Government employee | 95 | 19.1% | |
State-owned enterprise staff | 98 | 19.7% | |
Private enterprise worker | 136 | 27.4% | |
Freelance | 76 | 15.3% | |
Others | 47 | 9.4% | |
Monthly income (US$) | Up to 770 | 112 | 22.5% |
771–1230 | 125 | 25.2% | |
1231–1850 | 124 | 24.9% | |
1851+ | 136 | 27.4% |
