Table 3 Regression results, moderation, and mediation of proactive customer-service performance.
Variable | M1: MWP | M2: WE | M3: PCSP | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Step 1 | Step 2 | Step 1 | Step 2 | Step 1 | Step 2 | Step 3 | Step 4 | Step 5 | Step 6 | Step 7 | |
1. Gender | 0.03 | 0.03 | 0.04 | 0.04 | 0.02 | 0.01 | 0.01 | 0.02 | 0.01 | 0.00 | −0.00 |
2. Age | 0.06 | 0.03 | 0.03 | −0.01 | 0.05 | 0.03 | 0.04 | 0.03 | 0.02 | 0.03 | 0.03 |
3. Education level | 0.06 | 0.05 | −0.01 | −0.32 | 0.01 | −0.01 | 0.02 | 0.01 | −0.01 | 0.01 | 0.00 |
4. Tenure | 0.11* | 0.11* | 0.05 | 0.06 | 0.06 | 0.02 | 0.04 | 0.06 | 0.02 | 0.03 | 0.01 |
5. PP | 0.48** | 0.44** | 0.44** | 0.40** | 0.42** | 0.22** | 0.21** | 0.37** | 0.21** | 0.20** | 0.13** |
6. SFRC | 0.26** | 0.38** | 0.19** | 0.09* | 0.02 | −0.00 | |||||
7. PP*SFRC | −0.16** | −0.17** | −0.22** | −0.16** | −0.14** | −0.12** | |||||
8. MWP | 0.42** | 0.36** | 0.22** | ||||||||
9. WE | 0.47** | 0.44** | 0.35** | ||||||||
Adj R2 | 0.24 | 0.32 | 0.19 | 0.34 | 0.18 | 0.31 | 0.35 | 0.24 | 0.33 | 0.37 | 0.40 |
∆ R2 | 0.25** | 0.08** | 0.20** | 0.15** | 0.19** | 0.13** | 0.17** | 0.07** | 0.09** | 0.13** | 0.16** |