Table 5 The results of direct effects.

From: Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online

Direct effects

Beta

T

P value

VI → PB

0.510

30.536

0.000

PIVA → PB

0.453

26.210

0.000

ATSC → PB

0.462

26.827

0.000

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