Table 7 Hypothesised relationship between H6 and H7 (mediator—customer’s knowledge about sustainability issues; moderator—customers’ positive attitude towards sustainable clothing).

From: Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online

Hypothesis

Variable

Coeffect

t

SE

LLCI

ULCI

F

R2

H6

VI

0.358

16.780***

0.021

0.316

0.400

338.630

0.338

  

0.174

8.284***

0.021

0.133

0.215

  
  

−0.053

−3.003***

0.018

−0.087

−0.018

  

H7

PIVA

0.302

13.388***

0.023

0.255

0.346

303.739

0.314

  

0.205

9.695***

0.021

0.163

0.246

  
  

−0.068

−3.814***

0.018

−0.103

−0.033

  
  1. ***p < 0.001.
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