Table 8 Hypothesised relationship (mediator—customer’s knowledge about sustainability issues; moderator—customers’ positive attitude towards sustainable clothing).

From: Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online

Hypothesis

Variable

Value of customer participation

Effect

SE

LLCI

ULCI

H6

VI

−1SD (3.094)

0.320

0.027

0.267

0.373

  

M (3.534)

0.271

0.023

0.227

0.316

  

+1SD (3.890)

0.223

0.028

0.167

0.278

H7

PIVA

−1SD (3.034)

0.362

0.027

0.309

0.416

  

M (3.540)

0.300

0.023

0.255

0.345

  

+1SD (3.936)

0.237

0.029

0.180

0.294

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