Table 1 The conceptualized analytical model of parents’ attitudes towards students ‘burden reduction policy.

From: Pedagogical concept and social environment matters: example from parents’ attitudes towards student-learning burden reduction policy and its influencing factors in China

Elements of Hovland’s model of attitude change

Parents’ attitudes towards students’ burden reduction policy compared to other stakeholders (e.g., teachers)

The types of attitudes

Transmitter

National/local government, policy makers, directors, principals. or administrators.

Cognitive

Communication information

Policy documents, policy implementation guidelines, social media, social network (e.g., WeChat, Tencent News, Weibo)

Cognitive, Emotional

The recipient

The characteristics of the original attitude and belief, personality (high self-esteem, self-confidence of parents.

Emotional

Contexts

Social environmental context (e.g., cultural, social, ideological, institutional factors).

Emotional, Behavioral

Back to article page