Table 6 Results of the conditional logit model: interaction effects of Polish respondents.
From: Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors
Level of attribute | Interaction effect | Coefficients | Exp (coef) | se (coef) | z-value |
|---|---|---|---|---|---|
Packaging | |||||
Paper | Education | 0.800 | 2.226* | 0.108 | 7.436 |
Paper | Income | 0.733 | 2.081* | 0.101 | 7.253 |
Paper | EU logo knowledge | 0.501 | 1.651* | 0.103 | 4.858 |
Paper | USDA logo knowledge | 0.425 | 1.530* | 0.160 | 2.663 |
Paper | Higher WTP | 0.808 | 2.244* | 0.144 | 5.604 |
Paper | Ethnocentrism | 0.651 | 1.918* | 0.229 | 2.841 |
Appearance | |||||
Brown | Age | 0.349 | 1.418* | 0.060 | 5.804 |
Brown | Education | 0.371 | 1.449* | 0.091 | 4.057 |
Brown | Organic buying frequency | 0.398 | 1.489* | 0.098 | 4.048 |
Brown | EU logo knowledge | 0.349 | 1.417* | 0.082 | 4.429 |
Brown | Higher WTP | 0.422 | 1.525* | 0.122 | 3.458 |
Country of origin + organic logo | |||||
Hungary + EU logo | Education | 0.335 | 1.397* | 0.097 | 3.446 |
Hungary + EU logo | Income | 0.363 | 1.438* | 0.086 | 4.194 |
Hungary + EU logo | EU logo knowledge | 0.366 | 1.442* | 0.089 | 4.093 |
Hungary + EU logo | USDA logo knowledge | 0.487 | 1.628* | 0.145 | 3.368 |
USA + USDA logo | India logo knowledge | −0.711 | 0.491* | 0.184 | −3.860 |
Place of purchase | |||||
Organic market | India logo knowledge | 0.388 | 1.474* | 0.157 | 2.468 |
