Table 4 Structural model estimation.

From: The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content

Path

Hypothesized relationship

Estimate

S.E.

C.R.

ρ

Supported

H6

Trust - Purchase intention

0.266

0.043

6.120

***

Yes

H5

Utilitarian value -Trust

0.331

0.062

5.341

***

Yes

H4

Hedonic value -Trust

0.142

0.061

2.330

0.020

Yes

H3

Information quality -Purchase intention

0.418

0.048

8.729

***

Yes

H2

Utilitarian value - Purchase intention

0.250

0.048

5.235

***

Yes

H1

Hedonic value - Purchase intention

0.052

0.044

1.163

0.245

No

  1. ***ρ values = 0.000.
  2. Authors’ calculation.
Back to article page