Table 7 Variable definition and measurement method.

From: Mining the impact of social media information on public green consumption attitudes: a framework based on ELM and text data mining

Variable

Measurement

Changes in cognition and attitude (Affect)

Online comment dictionary construction-counting data

Information content category

Z-government policy, Q-corporate measure, M-media promotion

Attention and understanding of information (Cogmech)

Online comment dictionary construction-counting data

Way of participating in information (Certain)

Online comment dictionary construction-counting data

Policy environment (PMC)

Using policy effectiveness indicators to measure

Economic environment (CCI)

Using consumer confidence index

Sex

0-male, 1-female

Zone

NE-4, N-3, C-1, E-2, S-6, NW-5, SW-7, Other-0

Time

2019, 2020, 2021, 2022

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