Table 2 Demographic profile of respondents.

From: Understanding the self-perceived customer experience and repurchase intention in live streaming shopping: evidence from China

 

Category

Number (N = 507)

Percentage (%)

Gender

Men

208

41.03%

Female

299

58.97%

Age

Under 18 years old

62

12.23%

18–25 years old

173

34.12%

26–35 years old

159

31.36%

36–50 years old

91

17.95%

Over 50 years old

22

4.34%

Education

Background

Junior high school

35

6.90%

High School

83

16.37%

Undergraduate

292

57.59%

Master’s degree and above

97

19.13%

Occupation

Students

94

18.54%

Civil servants

84

16.57%

Corporate staff

283

55.82%

Freelancer

27

5.33%

Other

19

3.75%

Monthly income

Under 2000 yuan

92

18.15%

2000–5000 yuan

64

12.62%

5001–10000 yuan

247

48.72%

10000–20000 yuan

75

14.79%

More than 20000 yuan

29

5.72%