Table 5 Fornell and Larcker discriminant validity.

From: Understanding the self-perceived customer experience and repurchase intention in live streaming shopping: evidence from China

PI

PQ

PD

PV

CO

SA

RE

PI

0.809

      

PQ

0.326

0.825

     

PD

0.456

0.473

0.815

    

PV

0.409

0.503

0.591

0.838

   

CO

0.450

0.445

0.575

0.502

0.826

  

SA

0.495

0.504

0.520

0.630

0.601

0.862

 

RE

0.586

0.582

0.624

0.673

0.697

0.721

0.842

  1. The diagonal value represents the square root of the AVE.
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