Table 9 Mediation effect analysis.

From: Understanding the self-perceived customer experience and repurchase intention in live streaming shopping: evidence from China

  

Point Estimate

SE

Bias-corrected 95% CI

Percentile 95% CI

 
  

Lower

Upper

P

Lower

Upper

P

 

PI→CO→SA

Indirect effect

0.056

0.020

0.025

0.105

0.001

0.021

0.099

0.001

PM

 

Direct effect

0.189

0.049

0.092

0.282

0.001

0.098

0.289

0.000

PQ→CO→SA

Indirect effect

0.045

0.020

0.012

0.091

0.009

0.009

0.086

0.016

PM

 

Direct effect

0.158

0.058

0.033

0.265

0.007

0.045

0.276

0.004

PD→CO→SA

Indirect effect

0.097

0.029

0.050

0.169

0.000

0.046

0.158

0.000

CM

 

Direct effect

0.015

0.061

−0.109

0.133

0.816

−0.107

0.135

0.780

PV→CO→SA

Indirect effect

0.048

0.022

0.012

0.102

0.012

0.006

0.094

0.026

PM

 

Direct effect

0.343

0.058

0.233

0.460

0.000

0.219

0.450

0.000

  1. CM Complete mediation, PM Partial mediation, CI confidence interval.