Table 3 Descriptive analysis.

From: What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram

Variables

Min.

Max.

Mean

Standard deviation

n

Positive emotions

0.00

1.00

0.14

0.334

47,329

Polarity

−1.00

1.00

0.12

0.265

39,235

Involvement: number of hashtags

0

37

4.50

7.54

47,301

Involvement: text length

0

2,201

128.41

215.09

47,280

Socialization: number of people

0

21

0.46

1.12

47,321

Gender diversity: female’s percentage

0.00

1.00

0.13

0.31

47,329

 

Frequencies

Min.

Max.

0 (n)

1 (n)

Total (n)

Narcissism

0

1

93%

7%

47,329

Socialization: people context

0

1

72%

28%

47,329