Table 4 Coefficients and regression analysis.

From: What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram

Variables

Previous analysisa

Main Analysisb

Post hoc analysisc

B

β2 Standardized Coefficients

t

B

β3 Standardized Coefficients

t

B

β4 Standardized Coefficients

t

Constant

42.76

122.52

22.651

Polarity

49.75***

0.04

7.86

25.01***

0.020

6.58

23.90***

0.03

3.789

Involvement (number of hashtags)

−2.17***

−0.12

−24.36

−0.004

−0.0003

−0.08

−0.03

−0.003

−0.848

Involvement (text length)

0.11***

0.001

0.29

−0.25

−0.003

−1.12

−0.02

−0.0003

−1.504

Narcissism

3.13

0.002

0.71

38.17***

0.03

11.801

Socialization (people context)

19.00***

0.003

7.38

31.90***

0.05

7.830

Socialization (number of people)

13.36***

0.65

130.90

10.75***

0.58

29.962

Gender diversity (percentage of females)

190.91***

0.18

42.43

179.23***

0.19

25.410

Collectivist

−9.45

−0.021

−0.064

Collectivist x Socialization (people context)

22.66*

0.02

2.454

Collectivist x Socialization (number of people)

−0.19

−0.02

0.443

Collectivist x Gender diversity

5.07

0.004

1.444

  1. ***p < 0.001, **p < 0.01, *p < 0.05.
  2. aR2: 0.017; R2 adjusted: 0.016; Standard error: 0.331 on 39,235 df; F: 224.6; df:3; Sig.: 0.000.
  3. bR2: 0.647; R2 adjusted: 0.646; Standard error 0.190 on 39,235 df; F: 1.025; df:7; Sig.: 0.000.
  4. cR2: 0.593; R2 adjusted: 0.593; Standard error: 0.139 on 8,034 df; F: 1,066.21; df:11; Sig.: 0.000.