Table 4 Results of testing the proposed paths.

From: Environmentally sustainable fashion and conspicuous behavior

Hypothesis

Path

Standardized coefficient

t-Value

Result

H1

EB→EN

0.783

8.040***

Accepted

H2

EB→WOM

−0.160

−1.218

Rejected

H3

EN→WOM

0.265

2.015*

Accepted

H4

FTC→WOM

0.219

2.672**

Accepted

H5

SAC→WOM

0.545

6.097***

Accepted

  1. Note(s): *p < 0.05, **p < 0.01, ***p < 0.001.
  2. EB environmental belief, EN environmental norms, FTC fashion trend conspicuousness, SAC social-awaken conspicuousness, WOM word of mouth, BC self-brand connection.
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