Table 5 Comparison of multi-group SEM analysis between two SBC groups.

From: Environmentally sustainable fashion and conspicuous behavior

Path

Std. Estimate

χ2

Δχ2

df

Low

High

Measurement weights

  

188.869

 

164

EB → WOM

−0.174

−0.221

188.922

0.053

165

EN → WOM

0.188

0.406*

193.918

5.049*

165

FTC → WOM

0.337**

0.059

192.039

3.170

165

SAC → WOM

0.174

0.691***

193.582

4.713*

165

  1. Note: *p < 0.05, **p < 0.01, ***p < 0.001;
  2. EB environmental belief, FTC fashion trend conspicuousness, SAC social-awaken conspicuousness, WOM word of mouth, SBC self-brand connection.
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