Table 3 Discriminant Validity.

	BV	AV	EV	EW	AC	AR	PN	TR	IOF	GOF
Fornell–Larcker Criterion
BV	0.837
AV	0.689	0.842
EV	0.238	0.312	0.789
EW	0.540	0.493	0.241	0.768
AC	0.605	0.603	0.307	0.650	0.790
AR	0.438	0.461	0.277	0.496	0.667	0.865
PN	0.462	0.413	0.270	0.428	0.657	0.543	0.809
TR	0.423	0.366	0.253	0.409	0.618	0.534	0.628	0.880
IOF	0.274	0.196	0.197	0.291	0.428	0.407	0.689	0.474	0.831
GOF	0.303	0.244	0.296	0.305	0.498	0.407	0.502	0.800	0.781	0.868
Heterotrait–Monotrait (HTMT) Ratio
BV
AV	0.799
EV	0.268	0.348
EW	0.633	0.570	0.279
AC	0.697	0.695	0.342	0.759
AR	0.495	0.521	0.306	0.568	0.744
PN	0.538	0.482	0.304	0.506	0.750	0.609
TR	0.474	0.410	0.287	0.472	0.679	0.577	0.692
IOF	0.309	0.223	0.228	0.345	0.474	0.441	0.522	0.747
GOF	0.341	0.273	0.343	0.358	0.547	0.438	0.552	0.867	0.850

BV Biospheric Values, AV Altruistic Values, EV Egoistic Values, EW Ecological Worldview, AC Awareness of Consequences, AR Ascription of Responsibility, PN Personal Norms, TR Trust in Organic Food Production, IOF Intention toward Organic Food Production, GOF Growing Organic Food.
Source: Author’s data analysis.

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