Table 3 Results of the hypothesized model using PLS.

From: The soundscape and tourism experience in rural destinations: an empirical investigation from Shawan Ancient Town

  

Path coefficient

p value

VIF

Supported?

H1a

Ancient town-related natural soundscape perceptions → Flow experience

0.680

<0.001

2.062

Yes

H1b

Ancient town-related human-made soundscape perceptions → Flow experience

0.195

0.005

2.062

Yes

H2a

Ancient town-related natural soundscape perceptions → Memorable tourism experience

0.327

<0.001

3.559

Yes

H2b

Ancient town-related human-made soundscape perceptions → Memorable tourism experience

0.252

0.003

2.185

Yes

H3

Flow experience → Memorable tourism experience

0.323

<0.001

3.236

Yes

H4a

Flow experience → Behavioral intention

0.568

<0.001

2.402

Yes

H4b

Memorable tourism experience → Behavioral intention

0.280

<0.001

2.402

Yes

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