Fig. 1: A screenshot of the interface of Nvivo 12 Plus. | Humanities and Social Sciences Communications

Fig. 1: A screenshot of the interface of Nvivo 12 Plus.

From: Exploring textual–visual strategies in internet-based light food advertising: a study of Taobao advertisements in China

Fig. 1

This figure shows the interface of Nvivo 12 Plus, which is the tool used for image coding of long images through Visual Grammar. This figure is created by Qian Yong, Xiaoqin Rao and is not covered by the Creative Commons Attribution 4.0 International License. Copyright Qian Yong, Xiaoqin Rao, all rights reserved.

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