Fig. 7: Visual co-occurrence matrix II. | Humanities and Social Sciences Communications

Fig. 7: Visual co-occurrence matrix II.

From: Exploring textual–visual strategies in internet-based light food advertising: a study of Taobao advertisements in China

Fig. 7

This figure is produced based on visual coding co-occurrence data in Nvivo12 Plus through Gephi 0.10.1. It shows the co-occurrence matrix of visual coding between representational meaning (red) and compositional meaning (blue) in terms of visual grammar. The thicker the lines between the coding, the higher relevance of the coding has. This figure is created by Qian Yong, Xiaoqin Rao and is not covered by the Creative Commons Attribution 4.0 International License. Copyright Qian Yong, Xiaoqin Rao, all rights reserved.

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